Michael discusses the difference between selling and negotiating in this episode of the Next Level Selling Podcast. He emphasizes the importance of selling as a process that involves providing value and influencing the buyer's decision. Negotiating, on the other hand, focuses on reaching an agreement on terms and involves lowering the price. Michael also shares ten sales techniques that every great salesperson should master, including telling a great story, putting yourself in the buyer's shoes, and handling objections immediately. He encourages salespeople to have a great attitude and be pleasantly persistent in their pursuit of prospects.
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