Ask not, ”How do I Sell?” Ask Instead, ”Why Do They Buy?”

In this VIDEO episode of the Next Level Selling Podcast, host Michael Paulk discusses the question that many salespeople ask, which is all too often: "How do I sell?" While sales techniques and processes are essential, Michael emphasizes understanding why customers BUY. Drawing from his experience and conversations with customers over the years, he shares the key factors influencing buying decisions. These include fair pricing, building customer trust and rapport, instilling confidence, and demonstrating value. Michael highlights the importance of being liked by customers and how it contributes to successful sales. He encourages salespeople to focus on these factors and adopt a consultative selling approach to achieve sales success.

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